A Family-Run Rice Shop with a Creative Twist
Published: October 30, 2026
※Prices are subject to change from those in effect at the time of the interview. Please contact the store directly for the latest information.
“Nagataya Umibe Main Store” is a local rice shop that has served the community for about 70 years.
Mr. Nagata, the current owner, is the third generation to run the shop.
Inside the store, there is a rice flavor chart that helps customers choose the type of rice that best suits their preferences. There is also something else that makes this shop special! Mr. Nagata is very creative and loves the kaiju monsters featured in Japanese TV shows. He even designs and makes his own original kaiju using plastic and other materials. You can find plenty of his creations around the shop, so take a look and see if any catch your eye!
A variety of rice brands are available for purchase.
Rice is a staple of the Japanese diet, so if you live in Japan, you are probably used to seeing it everywhere and eating it regularly. You may have a favorite brand that you always buy or simply choose the most affordable option when shopping. However, trying different varieties from time to time can be interesting, as you may start to notice differences in flavor, texture, and even how well they pair with different dishes.
We also visited the shop’s rice warehouse and saw the milling process up close. The rice goes through three stages, including stone removal and color sorting, to remove unwanted materials and uneven grains before being packed into bags weighing several kilograms.
It was very interesting to learn how the rice is prepared before it reaches customers. The shop also carries a wide variety of rice, giving us a great opportunity to discover the differences between each type.
The rice is stored in a temperature-controlled storage area.
Customers can purchase bags of rice directly from the shop or place orders to have them prepared in advance. This service is particularly convenient for restaurants and larger businesses that regularly require rice in bulk.
“Nagataya Umibe Main Store” also offers rice portioning and vacuum-packing services.
Since the rice can be divided into smaller amounts for easy storage, it is also a convenient option for souvenirs and gifts.
This service was originally started by Mr. Nagata’s grandmother during the period of rice shortages and rationing that followed the war. Times have changed, but these individually packed portions are a small reminder of that period. If you are visiting Tokyo or looking for a useful, high-quality souvenir to take home for someone abroad, this could be a great option.
They also offer a delivery service, bringing heavy bags of rice directly to your home.
The Nagata family has lived in the neighborhood for generations, making them a familiar presence in the local community. By visiting the shop, you can support a local family business while discovering rice that is carefully selected and prepared. It is also a lovely way to explore the neighborhood and take home something special that you can enjoy in your everyday life.
≪English Reporter Journalist Profile≫
・Name：Diana
・Nationality：Spain
・Hobbies：Dancing, Bon Odori, DIY, and Crafts
※Information is based on October 2026. Prices, operating hours, and other details may change. Please verify with the class directly.
※All amounts mentioned in the article are inclusive of taxes.
